A logo is a unique visual identity. “Logo designers” who use clip art are actually more arrangers than designers. Here is a few behind the scenes shots of the identity I developed for Country Boy Beer. I do enjoy working on these illustrative logos when I get the chance. It is always a challenge to create an effective logo that is also packed with detail.
In the end it was decided that the truck by it’s self was much more effective as a logo than the entire piece. So the actual country boy gets shelved to use on other pieces of collateral for the brand.
In the future I’ll be putting up some more behind the scenes shots for other various projects. If you like what you see check out some of the other identities I’ve developed with out the use of clip art.